You’ll want to remove your Test Event Code when sending real traffic through this integration.įAQ & Troubleshooting Deduplication with the TikTok Pixel You can find your Test Event Code in your TikTok Events Manager under the “Test Event” tab. Use this field to specify that events should be test events rather than actual traffic.
TICTOC DOC ISO
The page URL where the conversion event took place.Ĭurrency for the value specified as ISO 4217 code. Please contact your TikTok representative to inquire regarding availability Every lead will have its own lead_id when exported from TikTok. The value of the ttclid used to match website visitor events with TikTok ads. Segment will hash this value before sending to TikTok. Uniquely identifies the user who triggered the conversion event. Segment will hash this value before sending to TikTok.Įmail address of the user who triggered the conversion event. Phone number of the user who triggered the conversion event, in E.164 standard format, e.g. Timestamp that the event took place, in ISO 8601 format. Please refer to the “Supported Web Events” section on in TikTok’s Events API documentation for accepted event names.Īny hashed ID that can identify a unique user/session. TikTok Conversions has the following presets: Preset NameĮvent event = "Product Added to Wishlist"īuild your own Mappings! Combine supported triggers with the following TikTok Conversions-supported actions:Ĭonversion event name.
TICTOC DOC HOW TO
Please see TikTok’s Events API documentation for information on how to find this value. Please see TikTok’s Events API documentation for information on how to generate an access token via the TikTok Ads Manager or API. Follow the steps in the Destinations Actions documentation on Customizing mappings.On the Settings tab, enter in your TikTok Access Token and Pixel Code and click Save.Select the source that will send data to TikTok Conversions and follow the steps to name your destination.Search for “TikTok Conversions” in the Destinations Catalog, and select the destination.From the Segment web app, click Catalog, then click Destinations.Follow instructions for Authorization and generate a long term Access Token.Ĭonnect TikTok Conversions to your workspace.For more information about Developer Mode, please review the TikTok developer documentation. Create a TikTok Pixel in Developer Mode to obtain a Pixel Code.To generate a TikTok Pixel Code and Access Token: The TikTok Conversions destination is configured to use the TikTok Events API. Maximum event measurement: Capture more events with improved accuracy across different browsers, apps, and devices to get a unified view of your customer’s journey from page view to purchase.įollow the instructions below to enable your TikTok ads account and add the TikTok Conversions destination to your Segment workspace.Privacy-focused: Stay compliant with rapidly evolving requirements with automatic PII hashing and flexible controls that let you adapt what data you share.Integrate and iterate without client-side limitations, like network connectivity or ad blocker issues. Mappings for TikTok Standard Events, like PlaceAnOrder, are prebuilt with the prescribed parameters and available for customization. Actions-based destinations enable you to define the mapping between the data Segment receives from your source and the data Segment sends to TikTok. The TikTok Conversions destination provides the following benefits: Advertisers can see their event data in TikTok Events Manager. Advertisers can use events data to power solutions like dynamic showcase ads (DSA), custom targeting, campaign optimization and attribution. The TikTok Conversions destination is a server-to-server integration with the TikTok Events API that allows advertisers to share website visitor events from Segment directly to TikTok.ĭata shared through the Events API is processed similarly to information shared through the TikTok pixel and TikTok SDK business tools.
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